Published: Nov. 29, 2015, 12:54 p.m. By: fuglen Comments: 4

IFFT, NOVEMBER 25 - 27TH, 2015

The first IFFT (Interior Lifestyle Living) took place in 2008. By combining the International Furniture Fair Tokyo, with the concept of Interior Lifestyle Tokyo, the fair became the leading trade fair for the Japanese highend interior market. During IFFT in november 2015, 17,075 people visit the fair, witch featured 431 companies (Japan 378 / oversea 53) Norwegian Icons were located in the very front of the enterance and exibited 71 items. Whit all white walls and floor, Norwegian Icons diffransiaded it self from all of the others exhibitors. IFFT attracts many companies outside of Tokyo, and is therefor a good way to reach other city and businesses from out side Tokyo as well. Norwegian Icons also made a Norwegian Lifestyle Display together with Ekones and Jøtul. Stressless chair and stove, combinded whit vintage items and a small coffee stand by Fuglen coffee roasters gave a realy good atmostfair. Showing not only the product itself, but also “Lifestyle” atmosphere is very distinct.

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